I have to point out Jason Calacanis' great post on November 2nd regarding AOL's new strategy.
He suggests a simple goal of making a five areas 10% better that will have a network effect for even greater levels of improvement.
At Advertising.com we used to go through exercise of how we could grow each account by 10%? Sometimes it was simply asking for it. Other times it was coming up with an innovative solution. Occasionally we had to stop what we were doing and start from scratch.
Overall we found some had no movement, but others far exceeded the 10%. It works.
I have to agree with Jason, we keep doing 10%s and AOL will continue to grow.