A former Advertising.com colleague, Stein Kretsinger, and a few others are about to embark on an epic journey from Miami to Manhattan (we'll see if we can change the end point).
Why are they doing this? (lifted right off their site)
Kretsinger and Weinman are launching the Miami-to-Manhattan kayak/walk to achieve several goals:
1 - To raise money and awareness for Waterkeeper Alliance http://www.waterkeeper.org/ which is a grassroots advocacy organization with 155 local clean water advocates, patrolling and protecting everyone's right to clean water.
2 - To promote healthy water and wind based activities to children including: kayaking, surfing, windsurfing, kite-boarding and sailing.
3 - To encourage children and community members to become involved with local agencies and programs which promote the responsible stewardship of watersheds in their area.
I'm looking forward to spending some time with them on their trip as well as helping raise some money.
More to come....