This morning I was surfing my TiVo when I noticed an ad on the main screen. It said something about a one second or being busy. I TiVo'd in and it was all about GE's ecomagination commercials, but with a twist. They interlaced some subliminal messages that you can only access with your TiVo (or on the website below).
While I can't replicate it here, GE provided a website to check it out - www.onesecondtheater.com
My personal favorite is Gone Fishin'
What's the point? Well you have to watch through the commercial to the very end where you press the pause button. You then have to advance frame by frame to watch these hidden messages.
Clever, I've had to watch their commercials a few times.