Monday, May 28, 2007

What kind of tech user are you?

I normally don't like to admit that I read Newsday, but when I'm in the Hamptons at my in-laws I take a gander.

The Sunday Money and Careers section Personal Technology columnist Michael Himowitz highlighted the Pew Internet and American Life Project which surveyed 4,001 people and segmented them into 10 groups.

I took the quiz and I fell into the Omnivores group - 8% of the population.

What is an Omnivore?

From the Pew Site:

Basic Description
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.

Defining Characteristics
You might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs. Omnivores are particularly active in dealing with video content. Most have video or digital cameras, and most have tried watching TV on a non-television device, such as a laptop or a cell phone.

Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.

Who They Are
They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.



Take the quiz and post a comment about your classification.

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