Monday, August 27, 2007

What's Southwest Airlines New Strategy To Be?

I won't be answering that question in this post, but I do want to point out something I read today. In my Google Reader is the Airline Hub, a news site all things airlines. I noticed a blurb that Southwest is poised to be the number one airline in the world in passengers carried.

That means they'll beat out American Airlines the champ for the past five years. All I can think about is the impact this will have on SWA as well as the rest of the airline industry.

The no-frills, alternative airport carrier is dominating.

As Scott Ferber, co-founder of Advertising.com, used to say, "It's a lot hard when you're number one." When you weren't number one you always had someone else to chase after.

Congrats SWA, you're about to be number one. What's the second encore?

Top on my list is a closer airport to NYC then Islip.

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