Since I'm from Westchester, NY I keep an eye on local news.
The twin shooting of the Clinton neighbors is something I've been following. I watched a tv piece a few minutes ago and sure enough they play an ad for a car video before a piece on two people being shot in a car.
Click here to watch (not sure if you will see the car ad)
Does it affect my purchase intent? No Would it affect others? Not sure
PPC search has negative keywords.
Airlines usually pull all of their web ads if there is any kind of plane crash.
Video will need a solution.