Tuesday, November 21, 2006

Uncle Leo? Uncle Jason?

Jason Calacanis is leaving AOL, that's what his blog says.

I'll miss him, he definitely stirred the pot and kept people on their toes.

One recent comment by Jason on www.Valleywag.com left me scratching my head.

Point #3,

"The email page views are worthless--no one buys email inventory on the web."

Uncle Leo?

Jason - I'd love to understand how you came to this conclusion.

I know we sell email inventory at AOL and I'm sure MSN and Yahoo do as well.

As Stein Kretsinger always said, "there is no bad inventory, just mis-priced inventory."

2 comments:

JasonCalacanis said...

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JasonCalacanis said...

the problem with email advertising is that no advertising will ever be more interesting than an email from your family/friends/coworkers. That means that those ads get ignored and they don't get clicked on.

Email is a way to build brand loyalty and get folks into your network for profitable services like news, content, search, and shopping. That's why google, yahoo, microsoft, and AOL have email. the ad revenue sucks and is filled with lowermybills.com and netflix pay per click/signup ads.