Sunday, April 08, 2007

Execution vs Vision with Mitchell Caplan, CEO of ETrade

I'm a big fan of the History Channel show, History's Business. In this morning's episode Mitchell Caplan, the CEO of Etrade (stock ticker: ETFC), was interviewed and one particular quote stood out:

#1 Key to Success - "Not only for me, but truly for the management team it's about tactical execution... Every time I hear a CEO pontificate endlessly about vision, I would go back and short the stock, and every time I really can see true proof of execution that's what makes success." - Mitchell Caplan

While at the surface this is a strong statement, is Mitchell saying vision isn't important?

No, endlessly is the key word.

Once you have vision, you then need to execute that vision.

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