Friday, December 07, 2007

Is this AdWords ad OK?

If you're reading this blog you know I'm an Internet ad guy. How does this translate into my surfing habits? I watch out for ads and explore ones that seem interesting.

Using my Gmail account I came across a sponsored link - "
Free Oreo Cakesters - - Get a Free Sample of Oreo Cakesters Soft Snack Cake in 2 Flavors!"

I clicked on it immediately to find out what this was all about. For some reason it struck me as odd that Nabisco would be giving away a free sample of Oreo Cakesters via AdWords.

You'll notice in the ad text is refers to . Which if you visit you'll also notice is owned and operated by Kraft Foods.

Instead you end up on which is a co-registration path. I'm not sure that the cute Oreo characters would like to force an interested consumer through a gauntlet of offers.

Or maybe they don't want their brothers and sisters boxed up, shipped, and eaten by a hungry Internet surfer?

I read the Google AdWords Advertising Policies page and had trouble finding something that explicitly made this use not OK. I must be missing something.

1 comment:

Anonymous said...

Wow, I pounded through this and it got scarier and scarier. I eventually bailed out before doing enough to get my yummy, yummy cookies. I can't believe Kraft is OK with this in any way.