Friday, December 07, 2007

Waiting for the Wii

This morning as I headed into the city for work a call came through from a co-worker. He was waiting in line for a Wii at the Nintendo store in the middle of Rockefeller Center. It was around 7am, which was early until he told me he was in line on 6th Avenue.

I had waited in line during the summer and had no problem getting a Wii standing in line starting around 8am.

I told him I'd stop by and say hello as I walked past the store and followed the line, it was amazing. Grandmothers, mothers, fathers, kids, urban holiday arbitragers, and a few people who were could have been mistaken for homeless or they were very well equipped for outdoor urban living.

Why am I blogging about this? Because I read an interesting article on WSJ.com regarding Nintendo and their assumed strategy regarding the Wii. Lessons can be drawn from those faddish Tamagotchi toys. Check out the article if you subscribe.

Update: I just got the call, he missed one by about 100 people.

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